Turning Sponsorships into True Partnerships Sylvie Lederle

Turning Sponsorships into True Partnerships

Sylvie Lederle, sports marketing and sponsorship expert with over 15 years of experience dedicated to managing major sponsors through international events including the UEFA EUROs, FIFA Beach Soccer World Cups or FIBA Basketball World Cup

EXPERIENCE

20 years delivering Brand Love through global sports partnerships — from rights optimization to activation.

SENTIMENT

Building emotional brand-love through partnerships that inspire loyalty, advocacy and lasting impact, ensuring your brand is not just seen — but remembered.

EXCELLENCE

Delivering high-performance global campaigns, optimised rights and flawless execution across markets.

SERVICES

FOR BRANDS – FOR RIGHT HOLDERS