EXPERIENCE

Sylvie Lederle, sports marketing and sponsorship expert with over 15 years of experience dedicated to managing major sponsors through international events including the UEFA EUROs, FIFA Beach Soccer World Cups or FIBA Basketball World Cup
Sylvie Lederle, sports marketing and sponsorship expert with over 15 years of experience dedicated to managing major sponsors through international events including the UEFA EUROs, FIFA Beach Soccer World Cups or FIBA Basketball World Cup

BRAND SIDE:

  • Full-time consultancy for Atos, Global Sponsor and Official Information Technology Partner of UEFA EURO 2024.
  • May 2023 – Nov. 2024 (1.5 year)

CLUBS SPONSORSHIP:

  • VP Sponsorship for ORSEN: managing sponsorship rights activation and strategy for Whalefin (shirt sponsor of Atletico de Madrid; Sleeve sponsor ofChelsea FC); Geekvape (Official Sponsor of Paris-Saint-Germain) Youhodler (Official Sponsor of Torino FC)
  • 2023 – 1 year

RIGHTS HOLDER: UEFA/CAA11:

  • Senior Account Manager for UEFA EURO 2016 and UEFA EURO 2020.
  • Main partners: Orange, Alibaba, Continental, FedEx, Coca Cola, Adidas, Takeaway.com.
  • 2014 – 2021 – 7 years

AGENCY SIDE:

  • ORSEN, Exclusive agency of Aeroflot: Head of Sponsorship: in charge of creating and delivering the brand’s sponsorship strategy for the FIBA Basketball World Cup China 2019. 
  • 2019 – 1 year

OPERATIONS: FIFA Beach Soccer SL:

  • Head of Operations and VIP Protocol for FIFA Beach Soccer World Cup 2006, 2007, 2008, 2009, 2011.
  • Director of Operations for ESPN –  X-Games Barcelona 2013.
  • 2006 – 2013
sports marketing and sponsorship expert with over 15 years of experience dedicated to managing major sponsors through international events including FIBA Basketball World Cup
sports marketing and sponsorship expert with over 15 years of experience dedicated to managing major sponsors through international events including FIBA Basketball World Cup